Welcome to the Fun Side

Funism

🎉 Our Story

Ever stayed up for a limited drop just to see it resold for double the price 10 minutes later? Yeah, we’ve been there.

These days, the designer toy scene’s turned into a stock market for flippers. They cash in. Real fans miss out. And we were sick of it.

So we asked: What if we fixed this?

That question? It became Funism.

Start the Fun →
NARUTO SHIPPUDEN blind box featuring figurines of popular characters from the Fourth Great Ninja War series by Funism.
NARUTO SHIPPUDEN blind box featuring figurines of popular characters from the Fourth Great Ninja War series by Funism.

💛Our Values

Play isn't a luxury — it's in our DNA. It’s how we unwind, geek out, and connect with what we love.

That’s why we built Funism around one rule: JUST FOR FUN.

Our mission? Make Life More Interesting!

We don't just sell toys. We craft little moments of happiness that brighten your busy days, one unboxing at a time.

Funism isn't just a brand. It's a community of fun lovers — and we want you to join us!

✨OUR PLAYGROUND

Our focus is IP licensing & operations, designer toys, blind boxes & collectibles, and lifestyle gear—all built around the characters and stories you’re obsessed with. 🎨

We team up with iconic IPs like Pokémon, Sanrio, Naruto, Evangelion, Crayon Shin-chan, My Little Pony, Care Bears, and more. 🤝

We’re also growing our own original crew: MOMO Bunny, MALTESE, and more—each with their own world, ready to grow with you. 🐰

Meet Our IP Crew →

1 Million+

📦Products Sold

Crafted premium blind boxes & figures for Pokémon and more, loved by fans worldwide.

1 Million+

💬Brand Topics

Trending on TikTok, Facebook, and YouTube with growing global engagement.

1 +

🌍Retail Locations

Available at Amazon, Walmart, and LOFT across 30+ countries worldwide.

🚩MILESTONES

2016: 🎂 ELSKA was born!

2017-2019: ✨ Tokidoki domination & 2.5M units sold; FUNISM idea sparked

2020: 🚀 FUNISM officially here! JUST FOR FUN always.

2021-2022: 🔓 Pokémon unlocked; Tmall #1 !

2024-2025: 🌏 IP explosion! 30+ countries now have FUNISM

2026: Hello, America! Toy Fair New York debut; US shop live; Amazon & Target stocked; LA/NYC pop-ups coming soon!

🛡️OUR FUN BACKING

Funism is owned by ELSKA, a global trend toy & IP derivatives company founded in 2016.

With full IP integration from product design to comprehensive marketing, ELSKA is dedicated to bringing high-quality, accessible IP toys to fans worldwide.

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